Candidate Relationship Management

Candidate Relationship Management (CRM) gets you out of the bad habit of reactively filling your candidate pool only when you’re hiring, and then letting the pool get stale after you’ve filled the vacancy. Rather, the premise of CRM is to initiate connections with people who show interest in joining your organization, and developing those relationships over time.

Building relationships in a recruitment context is, quite simply, the process of getting to know your candidates better. It involves communicating with candidates on a consistent basis – not only when you’re hiring – so that they have a more detailed understanding of your organization, and so that you have a greater appreciation of where and how they could fit in.

The benefits are clear:

  • Having a database of good, pre-screened and vetted candidates to consider and submit as positions open up in your organization.

  • Avoiding the scramble to find suitable people to present to hiring managers, especially when there is a time crunch. Instead, you speed up your time-to-hire, and provide your internal clients with outstanding service.

  • Significantly lower recruitment advertising media costs.

  • More referrals and reduced hiring costs.

  • Fewer turn-downs since candidates already know your organization, having been in a relationship prior to proposing employment.

  • Reducing your use of search firms.

  • Enhancing your image and reputation as an employer by building and cultivating your base of goodwill ambassadors.


These are only a handful of the resulting benefits for having a relationship management strategy, and are surely a call to action for developing a CRM process in your organization.

CRM is an approach, not a technology.

We often make the mistake of thinking about CRM in the context of expensive technology that is used to find, screen, and nurture candidates. Of course, websites, applicant tracking systems, databases, recruitment marketing platforms, email, and other technical tools are very useful as you build your relationship infrastructure, but some of the building blocks, to get your organization started, can also be found using simple CRM tools and techniques.

Let Nuuvo-B2E’s CRM experts discuss your objectives and help to build CRM into your recruitment processes.